Oklahoma City SEO is a complex process that involves a wide range of techniques. But it’s not impossible to grow your organic traffic and build a solid online presence.
Optimizing your title tag and meta description can be a huge factor in whether or not searchers click on your page. Ensure they contain your keyword and are enticing enough to drive traffic.
Keyword Research
Keyword research is the process of finding and analyzing keywords that relate to your product, service, or content to rank higher on search engine results pages (SERPs). It’s an essential part of any SEO strategy, and it involves identifying and analyzing the language your target audience uses when searching for your products or services. It’s also a good way to see what terms your competitors are using.
When you know which keywords to target, it’s easy to create content that is optimized for those keywords. That way, your content will be more likely to rank higher on SERPs and receive more organic traffic. For example, if you own a bike shop, you can optimize your content for keywords such as “bike store,” “bike parts,” and “bike racks.”
In addition to targeting the right keywords, it’s important to use them correctly. This includes using them in your title tag, meta description, and URL. You should also try to use long tail keywords, which are more specific phrases that searchers use when they have a clear idea of what they’re looking for. Long tail keywords are usually less competitive than broad keywords, and they can be more effective at driving organic search traffic to your website.
Lastly, it’s important to track the online and offline conversions that your organic search efforts are driving. This can be done by tracking clicks, traffic, and other metrics. In addition, it’s a good idea to implement call tracking so you can see how many leads and sales are coming from organic searches.
One of the easiest ways to do this is by using Ahrefs’ Site Explorer. Once you’re logged in, go to the Organic keywords report and switch on the Multiple URLs only toggle. This will give you a list of all your pages that are ranking for the same keywords. If they’re competing against each other, you can solve this problem by creating new landing pages that target different keywords or by adjusting the existing pages’ titles and descriptions. This will prevent cannibalization and help you grow your organic search traffic.
On-Page Optimization
One of the best ways to drive more organic traffic to your website is by optimizing the content on your pages. This is a crucial component of SEO that many businesses overlook. Search engines like Google reward websites that create user-friendly and informative content for their visitors, so on-page optimization is an important step to take to improve your rankings.
Title tags and meta descriptions are key components of on-page optimization because they help search engines understand what your page is about. Adding keyword-rich phrases in your titles and meta descriptions will increase the chances of your pages showing up in SERPs when people search for those phrases.
Using image alt tags is another on-page optimization practice that will help Google and other search engines “read” your images. These tags offer a short description of your images, which can be helpful if your image doesn’t load or if someone uses a screen reader.
Another on-page optimization technique is using keyword-rich anchor text when linking to other pages on your site. This helps search engines understand what your page is about, but don’t overdo it — overusing keywords can be seen as spam and could cause your site to rank lower in SERPs.
If you have content that is out of date, updating it can boost your SEO efforts. Outdated content often gets less traffic than newer content because users may not be finding the information they need, and the competition is likely to have more up-to-date content.
The last on-page optimization tip is making sure your site’s design is mobile-friendly. Search engine algorithms now factor in how well a site performs on mobile devices when ranking pages, so having a responsive design is an important aspect of on-page optimization.
Getting your content to appear in the featured snippet on Google can significantly boost your organic traffic. This box, which appears at the top of the SERP, provides searchers with a direct answer to their query and typically receives 34% more clicks than the first organic search result. To achieve this, you need to ensure your content aligns with user intent and can provide an immediate answer to their question or problem.
Link Building
Backlinks are one of the most important ranking factors in SEO. They’re used to determine the credibility and popularity of a webpage, which in turn affects its search engine ranking. To acquire backlinks, you need to create valuable content that others will want to link to. This is the essence of link-building, and it takes a lot of creativity and strategic thinking to execute it well.
Several other factors determine the quality of a backlink, including:
The relevance and authority of a page. Search engines prioritize pages that are relevant to users’ queries and have a high level of popularity. This is why it’s so important to target keyword phrases that are searched frequently and have low competition.
In addition, it’s important to keep in mind that Google prioritizes fresh content and recent updates. This is because it wants to provide its users with the best results possible, and if a page hasn’t been updated in a long time, it will lose its rankings and traffic to newer, more relevant content.
Another great way to get organic traffic is by appearing in featured snippets, which are highlighted results that appear at the top of Google’s search results page. These results receive the most clicks, and having your content appear as a featured snippet can significantly increase the amount of organic traffic to your website.
To optimize your chances of being a featured snippet, you should use Ahrefs’ Site Explorer to check your current position and identify opportunities for improvement. For example, you can use the “Source page”, “Keyword context” and “Target page” columns to assess your current performance and find opportunities for improvement.
When building links, you should try to target as many different referring domains as possible. This will help you achieve a more balanced and natural backlink profile, which in turn will improve your search engine optimization. It’s also a good idea to focus on using anchor text that is close variations of the keywords you’re targeting for the page you’re linking to. This will help you rank for more keywords and attract more traffic.
Social Media
SEO best practices encompass a variety of tasks, from keyword research to on-page optimization. While there are a million things you can do to improve your search engine ranking, it’s important to start with the basics. This will help you secure top organic rankings and drive more traffic to your site.
Once you’ve established a solid foundation, it’s time to start diving into more advanced strategies and techniques. However, it’s important to remember that SEO is a never-ending process that requires continuous attention and maintenance.
One of the best ways to boost organic search engine traffic is by optimizing your title tags and meta descriptions. These are the first things users see when they search, so they must be compelling and relevant.
Another way to increase your organic traffic is by optimizing your site’s content for featured snippets. These are a special type of SERP result that appears at the top of results pages and include text, images, and links to related articles and websites.
Lastly, social media is an effective tool to use for organic traffic growth. When you share your blog posts on social media, you can drive traffic to your website and potentially generate leads and sales.
Many paid advertising options can help you expand your online presence. Paid ads can show up in search engines and on social media feeds and sites that your ideal customers frequent. Additionally, PPC offers advanced targeting that allows you to target your audience based on many different factors.
To make sure that your SEO efforts are paying off, you should regularly check your Google Search Console reports. These will give you a clear picture of how your site is performing and identify any issues that need to be addressed.
A key report to look at is the Coverage report, which shows you how much of your content Google has indexed. You can also filter this report by country and device to get a more detailed overview of what’s working and what’s not. In addition to this, you should also monitor your position in the SERPs. You can do this by looking at the Rank Tracker report in Ahrefs and checking the “Organic” section.